Monday, June 25, 2007

McDonalds is stupid again

Almost a year ago today I wrote about how lame it is for McDonalds to talk about their 100% pure beef burgers as if that were proof of their superior quality. Now tonight I just saw one of their commercials where the announcer states that "With 100% beef, nothing tops the Big Mac." Um yeah, I suppose that's true in the sense that nobody has 110% beef hamburgers. What made the commercial extra-special, though, was the fine print on the TV screen:
100% USDA inspected beef
Wow! Inspected! Who needs sirloin burgers, angus beef, or never-frozen beef when you can have your beef INSPECTED?

UPDATE: Curious, I checked out the USDA's website to see what the deal is with meat inspection. It turns out that essentially ALL the beef you can legally buy in this country has been inspected, and that inspection just means that it's been tested for safety, not that it isn't a lousy grade of beef. From Inspection and Grading: What's the Difference?:
Inspection for wholesomeness is mandatory and is paid for out of tax dollars. Grading for quality is voluntary, and the service is requested and paid for by meat and poultry producers/processors.
Under the Federal Meat Inspection Act and the Poultry Products Inspection Act, FSIS inspects all raw meat and poultry sold in interstate and foreign commerce, including imported products.
In addition, FSIS monitors state inspection programs, which inspect meat and poultry products sold only within the state in which they were produced. The 1967 Wholesome Meat Act and the 1968 Wholesome Poultry Products Act require state inspection programs to be "at least equal to" the Federal inspection program.
What kind of tards do they think their customers are?


At Tuesday, June 26, 2007 at 6:15:00 AM PDT, Blogger Paul C. said...

Of course, it's not necessarily good beef, loaded with fat and other fun stuff. But hey, all killer, no filler, right?

At Tuesday, June 26, 2007 at 11:53:00 AM PDT, Anonymous doafy said...

Yeah, it's a super-lame ad campaign. However, I will say that before the campaign I had heard a rumor that most of the hamburgers were soy, with a little beef thrown in. So, you know.

I went to a McDonalds a few months ago and got one of their Caesar salads. Dude. It was on mixed baby greens. A Caesar salad is always supposed to be on romaine!! The flavor of the mixed greens was all off, and it was highly unsatisfying. The worst part was knowing that it was probably supposed to come across as high class because, you know, mixed greens. Really, it was a cop out to be able to use the same lettuce base for all their salads.


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