Tuesday, September 09, 2008

Sound + Vision

1. This Diet Coke commercial that played a lot during the Olympics is one of my favorites. It's pretty much a perfect expression of an ideal summer day.

The song is "Starry Eyed Surprise" by Paul Oakenfold. The singer, surprisingly enough, is Seth Binzer from Crazy Town, whom you may have recognized from Celebrity Rehab.

Another nice thing about that commercial, like a lot of Coca-Cola commercials, is that the underlying concept is "associate your product with something good" rather than "flatter your customer's sense of being too cool for commercials," which has unfortunately gained prominence in the last decade or so.

2. A lot of music videos are good because they have a clever idea, or mind-boggling special effects, or pretty ladies, cool dancing, colorful sets, etc. Other videos are just cool because the visuals match the mood of the music so well. This one for The Prodigy's "Poison" is one of those:

I'm sure the budget for that was pretty low, but it works. The song has a great beat and sounds menacing, and the video fits that simply and perfectly.


At Wednesday, September 10, 2008 at 5:32:00 AM PDT, Blogger Donna B. said...

I'm so glad you love that Diet Coke commercial too. It makes me happy everytime I see it. Coke has always taken the high road with their advertising -- typically their spots are conceptual and associative, as you say, while I find Pepsi's advertising strategy crass and strained.


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